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The Aquira Brand Licensing Program

1. General Provisions

2. The Aquira brand license permits the official use of the Aquira name, logo, and related brand assets for designated products, services, and marketing activities. Licensees are required to strictly adhere to quality control standards and brand guidelines based on the licensing agreement.

3. Partnership Program

4. Partnerships are categorized into "non-exclusive" and "exclusive." Each partnership has designated categories, applicable regions, and performance goals, along with benefits such as reporting support, technical assistance, and joint marketing depending on the type of contract.

5. Royalty Structure

6. Proportional to Sales: Payments are made quarterly based on the net sales amount, applying a set rate for each product category. Standard deductions and audit rights are included to ensure transaction transparency.

7. Fixed Per Unit: A fixed amount is charged per sales unit, with tiered discounts applicable upon exceeding certain sales volumes.

8. Hybrid: Combines an upfront payment with ongoing royalties, aiming for a balance of investment and returns over the contract period.

9. Brand Rental Usage

10. "Brand rental" is offered for a lump sum fee per period, intended for limited-time uses such as campaigns, events, and pop-up shops. Pre-approval is required for creative works and media placements.

11. Fees and Guarantees

12. Advance payments of licensing fees or royalty prepayments can be offset against future sales royalty payments.

13. Quality Control and Approval Procedures

14. To maintain the credibility and reputation of the Aquira brand, licensees are obligated to adhere to brand guidelines, obtain pre-approval for product samples, and cooperate with ongoing quality audits.

15. Regions and Sales Channels

16. The program clearly defines target countries, eCommerce platforms, retail partners, and B2C and D2C sales pathways. Pricing and reporting requirements are set for each channel.

17. Reporting and Payment Terms

18. Licensees must submit quarterly reports, including detailed sales data by SKU, returns, discount amounts, and marketing support details, and complete payments within 30 days after the period's end.

19. Compliance and Enforcement Measures

20. Aquira prepares the necessary approval documents related to marketplaces, customs, and retail deployment. In cases of counterfeiting or misuse, a prompt reporting system and cooperative response are established.

21. Contract Types and Terms

22. Starter License: 10% of net sales, $10,000 USD upfront payment, and an annual minimum guarantee of $50,000 USD. Non-exclusive contracts by category.

23. Premium License: 10% of net sales or $1.50 USD per unit, with an annual minimum guarantee of $100,000 USD. Grants regional exclusivity and includes a joint marketing fund.

24. Campaign Rental: Fixed fee of $10,000 USD for a 90-day limited collaboration, including 3 approved advertising creatives and a pre-approved media plan.

25. Conclusion

26. Through this licensing program, partners can strategically leverage Aquira brand assets to achieve effective and efficient business expansion based on clear guidelines.